Photographer: Steve Lloyd; Athlete Luke Perin; Shot at Solitude Mountain Resort
There’s a Music City, there’s a Surf City, and now there’s Ski City.
Last September, with a view of the Cottonwood canyons in the background, Visit Salt Lake President Scott Beck and Salt Lake County Mayor Ben McAdams held a press conference to announce Visit Salt Lake’s new moniker for the Salt Lake Valley.
“What we realized was we just didn’t have a great way to talk about the singular assets that our destination has,” Beck says. “Alta, Brighton, Snowbird and Solitude all have this incredible connection to the base community, and that’s Salt Lake.”
By “assets,” Beck’s talking about the valley’s 1,700 restaurants, 120 hotels and 140 bars, all within about a half hour of each of the front’s world-class ski resorts.
At first, the Visit Salt Lake branding was for Ski City, USA, but that met with a legal complaint from Steamboat Ski & Resort Corporation, which owns rights to Ski Town, USA. Now simply Ski City, the nickname aptly describes our après-ski playground.
After your next ski day, head down the canyon for lodging, drinks, or even an opera—Utah Symphony Utah Opera sells discounted tickets when you show a same-week ski pass. And find out what Ski City’s neighborhoods have to offer at skicity.com.