You can trace skiing’s popularity in America back to one sentence: “Ski like Stein.” In 1952, Stein Eriksen won gold in alpine skiing for his native Norway. The Olympics were televised that year and Stein’s winning smile and distinctive “lay it down” ski stance made him an instant star. He took his pearly whites and Scandinavian good looks on tour to resorts across the States. Suddenly, thousands of Americans wanted to “ski like Stein.” 

Flash forward to 2015. Skiing is a multibillion dollar industry and the backbone of Utah’s tourism economy. No wonder Stein Eriksen bet big on Utah three decades ago, lending his name and fame to the venerable Stein Eriksen Lodge at Deer Valley. The five-star, ski-in, ski-out luxury hotel is the haute spot to stay, see and be seen at Deer Valley. Stein’s place is accessed by its own lift and the patio outside the Troll Hallen Lounge overlooks the hoi polloi mingling below on Silver Lake’s ski beach. The Stein burger is delish.

This season the lodge is bringing the world of 1952 into the 21st Century. With Stein’s help, local gear manufacturers RAMP, Soul Pole and Limited Optics have created a limited edition set of skis, goggles, poles and accessories that pair modern ski tech with the classic designs of gold-winning 1950s gear. steinlodge.com, 435-659-6197.

WEB EXTRA

Below are photos from Stein Eriksen's skiing past that you won't find in our print edition.


Photo courtesy of Stein Eriksen


Photo courtesy of Deer Valley


Photo courtesy of Stein Eriksen


Photo courtesy of Stein Eriksen


Photo courtesy of Deer Valley


Photo courtesy of Deer Valley


Photo courtesy of Deer Valley


Photo courtesy of Deer Valley


Photo courtesy of Deer Valley

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